Fashion Footprint is the sustainable arm of Arcadia group, focusing on their environmental future as well as ethical and community initiatives.
This brand update supports a more precise and sophisticated approach. We wanted to let go of any ego that might come with a sustainable brand. The design fits well with existing Arcadia branding as well as having its own presence.
Being sustainably conscious means that there is no printed media and all comms and reports will be online only, allowing the colours to utilise the RGB spectrum and create a fluid brand