Beauty on 3
In support of the re-launch of Arcadia's in-house beauty salon, a new logo and identity was created to give it a greater presence in the company and gain interest. We wanted this new look to feel like an escape while still sitting within Arcadia core brand. The Salon is run in collaboration with Sorbet Salons, which meant working with some of their communication styles. The outcome is a simple, fun, and versatile logo that can easily spread across all types of media, large or small and represent all the beauty treatment services.