Arcadia Fashion Festival
Arcadia’s in-house fashion festival celebrated the launch of AW18 for each brand. The festival included guest speakers, workshops and giveaways.
The approach was to highlight the AW fashion trends by using new brand imagery and careful colour choices. The graphic style chosen, inspired by brutalism uses rules and a constant grid, yet allows freedom from these when chosen. Each artwork is designed to work as a standalone as well as when placed next to each other.